English / Español


Liam first came to Ibiza with his wife Jackie in 1970. He and Jackie spend part of each year here, both in winter and summer. Liam is involved in community, education, health and mentoring projects at various organisations, which have included the Ashridge Business School, Teachfirst and the UK Faculty of Public Health and Cooperation Ireland. Liam is now Chairman of Cerberus Operations in Europe. He has been a great supporter of the IPF and its objectives since inception.


Tamara and her husband Ben have been coming to Ibiza for the past 18 years, each time falling deeper in love with the island. Using the medium of food and agriculture to shift the dial towards a more conscious interaction with the world, they launched ‘The A Team Foundation’, a charity aimed at supporting a positive approach to food, health and sustainability. In 2014, they also launched Rebel Kitchen, a health food brand. Tamara won the ‘Natwest everywoman’s Brand of the Future Award’ in 2015. She lives in Hampshire with Ben and their four children.

Anthony Deal

Anthony and his family have been coming to Ibiza for more than 40 years. They owned their own property in the west of the Island for 20 years and have since continued coming to Ibiza every year. The roots that they have embedded makes their commitment to Ibiza very important. Anthony spent 45 years in the UK Property Industry and has a wealth of experience to provide to the IPF.

William Aitken


William has had a lifelong relationship with Ibiza. His grandmother Lady Penelope “Pempe” Aitken first bought the family finca on the island in the ‘50s before there was an airport. He has spent many summers on the island and is a regular visitor to Ibiza. William works in his family consulting business, ACRS Limited, which is focused on Cuba and Kazakhstan. Previously, he has worked in private equity in London and for the UK Conservative Party.

Serena Cook


Serena first visited Ibiza in 1997 while studying Hispanic Studies and fell in love with the island. Her early career was in the restaurant world, and she established the UK’s first certified organic cafe in 1999. Serena moved to Ibiza in 2002 and set up a successful business – Deliciously Sorted Ibiza. Serena has subsequently set up Amazed by Ibiza, Deliciously Sorted Events and Deliciously Sorted Mallorca. Keen to give something back to the island, and having watched the changes in Ibiza, Serena jumped at the opportunity to create the IPF in 2008 together with Will Aitken and Ben Goldsmith.

John Frieda

Chair of Leaders’ Group

John has owned a home in Ibiza since the mid ‘70s. Having spent a considerable amount of time here, he has witnessed the changes that have taken place over the years. He understands the importance of taking measures to try and preserve the beauty and unique nature of the island. He is the founder of the John Frieda Hair Product Brand.

Ben Goldsmith


Ben is CEO of Menhaden Capital, an energy and resources focussed investment trust listed on the London stock exchange. Ben is also Chairman of the UK Conservative Environment Network and of the Goldsmith family’s environment-focused philanthropic foundation, the JMG Foundation. Inspired by the success of the IPF, Ben has co founded other conversation foundations (Aeolian Islands Preservation Fund and St Vincent & the Grenadines Preservation Fund) and has developed a toolkit to replicate the foundation model around the world to protect and restore areas of natural beauty.

Philip Muelder


Philip has long standing roots in Ibiza ever since his grandmother bought a plot of land on the island in the late ‘60s. He spent many summers at his family’s vacation home in Calla Mastella, in the North East of Ibiza, and remained a frequent visitor to the island ever since. In addition to his work with the IPF, Philip is actively involved in fundraising efforts close to his heart, most recently supporting orphanages in Thailand and Burma. Philip lives in London with his wife Rebecca and their children and works at Permira, a global private equity firm.

Jeremy Smith

Jeremy first visited Ibiza in 1997. He was fortunate to buy a home on the island in 2008, ultimately moving here with his wife and three children a number of years ago. His career has focused on environmental initiatives. Jeremy is a cofounder of Berkeley Energy, a private equity firm focused on renewable energy in emerging markets, and is also a cofounder of the Carbon Disclosure Project.

David Gamero

David graduated from the Universidad Politécnica de Madrid as a forest engineer. Having visited Ibiza since 1995, David moved here in 2008 and worked as a site engineer for the state-owned company TRAGSA. While there, he directed several projects including the protection of coastal areas, recovery and enhancement of ‘Ses Feixes’ wetlands, and ecological restoration after the Benirrás forest fire. In 2013, he founded Proyectos Medioambientales Eivinatura, a local company specialised in civil, agriculture and forestry engineering projects.