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Anthony Deal

Anthony and his family have been coming to Ibiza for more than 40 years. They owned their own property in the west of the Island for 20 years and have since continued coming to Ibiza every year. The roots that they have embedded makes commitment to Ibiza very important.

Anthony has spent 45 years in the UK Property Industry and therefore has a wealth of experience to provide to the activities of the IPF.

William Aitken

William has had a lifelong relationship with Ibiza. His grandmother Lady Penelope “Pempe” Aitken first bought the family finca on the island in the 1950s before there was an airport. William has spent many full summers on the island and is a regular visitor to Ibiza. William is currently based in the UAE where he works in private equity for Samena Capital which invests in the Subcontinent, Asia and the MENA region. Prior to that he was based between Mongolia, Myanmar, Beijing and London where he worked for private equity group Origo plc. Previously he worked in private equity in London for the Reuben Brothers for 5 years, and for the UK Conservative Party.

Serena Cook

Serena first visited Ibiza in 1995 while studying Spanish and Hispanic Studies at Bristol University and fell in love with the island. Her early career was in the restaurant world in both Colombia and London, that culminated in setting up Britain’s first certified organic cafe in 1999. Serena moved to Ibiza in 2001, and set up a successful business Deliciously Sorted Ibiza, which ensures that she spends 6 months of the year on the island. Keen to give something back to the island where she has made her home, and having watched the changes in Ibiza since she first visited, Serena jumped at the opportunityto create the Ibiza Preservation Fund with co founders Will Aitken and Ben Goldsmith in late 2008.

John Frieda

John has owned a home in Ibiza since the mid ‘70s. Having spent a considerable amount of time here, he has witnessed the changes that have taken place over the years. He understands the importance of taking measures to try and preserve the beauty and unique nature of the island. He is the founder of the John Frieda Hair Product Brand.

John is the chair of IPF leaders’s group.

Ben Goldsmith

Ben is CEO of Menhaden Capital, a new energy and resources focused investment trust listed on the London stock exchange. Previously, in 2005 Ben founded WHEB, one of Europe’s leading specialist sustainability-focused fund management businesses. Ben is also Chairman of the UK Conservative Environment Network and of the Goldsmith family’s environment-focused philanthropic foundation, the JMG Foundation.

Philip Muelder

Philip has long standing roots in Ibiza ever since his grandmother bought a plot of land on the island in the late 60’s. He spent many summers in his family vacation home in Calla Mastella in the North East of Ibiza and remains a frequent visitor to the island ever since, including getting married here in 2007. Philip has over the years been actively involved in fundraising efforts close to his heart, most recently supporting orphanages in Thailand and Burma. Philip lives in London with his wife Rebecca and works at Permira, a global Private Equity firm.

Jeremy Smith

Jeremy first visited Ibiza in 1997. He was fortunate to buy a home on the island in 2008, ultimately moving there with his wife and three children for a number of years. His career has focused upon environmental initiatives and he is the co-founder of investment firms and NGO initiatives including Berkeley Energy and the Carbon Disclosure Project. He has an MBA from London Business School and a BA from the University of Pennsylvania.

David Gamero

David Gamero graduated in 2008 from the Universidad Politécnica de Madrid as a forest engineer. Having visited Ibiza since 1995, he decided after graduation to move to live and work in Ibiza, working as site engineer for the state-owned company TRAGSA. As such he directed several projects related to environmental issues in the island such as conservation and protection of coastal areas, recovery and enhancement of ‘Ses Feixes’ wetlands or ecological restoration after forest fire in Benirrás.

Since 2013, he is the founder and CEO of Proyectos Medioambientales Eivinatura, a local company specialized in civil, agriculture and forestry engineering projects.